Local SEO for small businesses
Key Takeaways
What should match on your listing and your signs?
Google's Business Profile guidelines say to represent the business as it is recognized in the real world, across signage, stationery, and other branding. The profile name should be the real-world name used on the storefront, the website, and stationery. Put the address, service area, hours, and category in their own fields.
Stuffing hours or a city into the name is not allowed and can get the profile suspended (Google Business Profile Help). Nobody can honestly promise top positions on every search.
What belongs in local business structured data?
Google's local business structured data page says structured data is a standardized format for providing information about a page. In that page's property table, last updated September 8, 2026, Required properties lists `address` as the physical location of the business and `name` as the name of the business.
Recommended properties lists `telephone` as a business phone number and says to include the country code and area code. Google does not guarantee that a feature which uses structured data will show. It may take several days after publishing for Google to find and crawl the page (Local business structured data). Use Schema.org JSON-LD only for a location the business actually serves.
The current search offer, when there is one, is on search visibility. This page does not add a puna.one street address or phone.
References
- Google Business Profile Help. Guidelines for representing your business on Google. https://support.google.com/business/answer/3038177
- Google Search Central. Local business structured data. Last updated September 8, 2026. https://developers.google.com/search/docs/appearance/structured-data/local-business
- Related service: search visibility.