When a business is ready to advertise online
Do not pay to send people to a page until that page can take the visit. Google Ads uses the usefulness of the landing page, whether it matches what the ad promised, and how easy it is to navigate, as part of ad quality. An ad that misses the quality threshold may not be eligible to show at all.
Google's page-experience page adds a separate check: the content should display well on a phone, and visitors should be able to tell the main content from everything else. If the page cannot do that, fix the page before you buy the click. That fix is not included in an ad test.
Does raising the bid guarantee the top position?
No. Your bid is the maximum you tell Google Ads you will pay for a click, and Google says the amount you actually pay is often less. Ad Rank also uses ad and landing-page quality, auction thresholds, the context of the search, and ad assets. The advertiser with the highest Ad Rank is the one positioned first among ads that clear the threshold.
A higher bid alone does not put an ineligible ad on the page, and it does not promise a profit.
Does this page publish an advertising price?
No. This page has no current advertising price. More detail on Ad Rank and the landing page is on the online advertising guide.
Related reading
Key takeaways
- Do not pay to send people to a page until that page can take the visit.
- Raising the bid does not put an ineligible ad on the page, and it does not promise a profit.
- This page has no current advertising price.
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