Design agency services: scope before a design price
The phone version of a designed page should contain the same primary content as the desktop page. Google uses the mobile version of a site, crawled with the smartphone agent, for indexing and ranking. It recommends responsive design: the same HTML and the same URL, with the layout allowed to change by screen size.
If the phone page has less content, Google says to update it so the primary content is equivalent. If the phone page is meant to have less content, Google says you can expect some traffic loss. This page does not promise a ranking or a conversion rate.
What should a design scope name?
Who the page is for, the task they came to finish, and the files that keep the look consistent. That can include sites that can be edited, the path through a task, a mark with type and color, campaign graphics, a landing page for one campaign, and a library of images kept with the brand rules.
Google's helpful-content page says the main content is any part that directly helps the page achieve its purpose, and that informational content should be factually accurate. Write the scope before the work.
Search, when it is a separate offer, is search visibility. Hosting is managed hosting. The build offer, with a written scope and a flat fixed price, is web development.
Is there a design price on this page?
No. This guide does not add a design price or an app price.
Related reading
Key takeaways
- The phone version of a designed page should contain the same primary content as the desktop page.
- A design scope should name who the page is for, the task they came to finish, and the files that keep the look consistent.
- This page does not promise a ranking or a conversion rate.
- This guide does not add a design price or an app price.
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