Attention and focus for customer engagement
The useful part of a page should sit where a visitor can see it without hunting. Google's helpful-content page defines main content as any part of the web page that directly helps the page achieve its purpose, including the primary text and the headings.
The page-experience page asks whether the page is designed so visitors can easily distinguish the main content from other content, and whether the content displays well on mobile devices.
What numbers should you use before you spend more?
Use the site's own traffic, pages, and performance. A national percentage from another year is not a substitute. YouTube's editing guidance makes the same point for video: look at your own audience retention. A dip means viewers skipped or left that part. This page does not publish a tool price.
Permission-based email, which sends what the person asked for, is a separate guide: permission-based email. Video planning is on rich media.
Related reading
Key takeaways
- The useful part of a page should sit where a visitor can see it without hunting.
- Main content is any part that directly helps the page achieve its purpose, including the primary text and the headings.
- Use the site's own traffic, pages, and performance, not a national percentage from another year.
- This page does not publish a tool price.
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